Saebom Kwon

Lead UX Designer, Platform Automation — Salesforce

Designing AI-powered business products from 0 to 1

Experience

Salesforce

Lead UX Designer (Aug 2025 – Present) — Defined multi-release UX vision for automation testing & troubleshooting across 100K+ orgs. Lead AI adoption and experimentation in product development.

Senior UX Designer (Aug 2022 – Jul 2025) — Led 0→1 design of AI document extraction — 300K pages extracted, $20M pipeline, 80 new logos, 16% YoY adoption lift.

UX Designer (Jan 2021 – Jul 2022) — Led executive vision for process mining and data-driven automation recommendations across 3 platform teams.

SAP

UX Design Specialist (Jul 2019 – Dec 2020) — Redesigned end-to-end buyer sourcing for SAP Ariba — reduced 20+ page transitions and 40+ clickstreams for 80% of use cases.

Projects

Flow Builder Test Mode

Salesforce · 2025 · Shipped

Defining multi-release UX vision for how 100K+ organizations test and debug automations. Led research with 61 participants, presented North Star Vision at Dreamforce (4.6/5 rating), and built AI-powered prototype in 2 weeks.

Intelligent Document Processing (IDP)

Salesforce · 2024 · Shipped

Led 0-to-1 design of an AI-powered document processing product, from early model exploration with AI researchers to shipped feature with full platform integration. 300K pages extracted, $20M pipeline, 80 new logos.

Robotic Process Automation (RPA)

Salesforce · 2024 · Shipped

Defined the integration vision for the acquired RPA product, establishing cross-product personas and a unified experience across the automation suite.

Automation Process Mining Vision

Salesforce · 2022 · Vision

Defined the integration vision for acquired Robotic Process Automation (RPA) product, establishing cross-product personas for enterprise systems.

Sourcing Full Project Management

SAP · 2020 · Shipped

Redesigned SAP Ariba's sourcing workspace for managing tasks and documents across the full sourcing cycle. Defined 3 personas and 5 user flows, reduced 20+ page transitions and 40+ clickstreams for 80% of use cases.

Side Projects

K-BBQ Calculator

A Korean BBQ party planner that generates shopping lists with portions for your group.

Lango

An interactive block puzzle for kids to learn English and new languages.

SF Object Generator

Figma AI plugin to generate Salesforce object records for your design projects.